I can say that Twitter is a great platform to promote business, products and even myself. Especially when you are a public and media person. However, your success depends mostly on the number of followers. So how do you increase your Twitter follower and start reaping the benefits?
Unfortunately, building a Twitter account with a large number of followers is time consuming and difficult.
Your every step and every entry is an investment that can be paid back or not.
You need to spend a lot of time and prepare many strategies for the content that you will regularly add to Twitter.
Only then can you attract valuable followers.
Also remember that achieving success on Twitter means not only adding content, but also actively participating in following hashtags valuable for your business, engaging in responding to user comments and polemics with other Twitter profiles.
That is why in this text I present 6 ways to increase the number of followers on Twitter.
The entry is directed to beginners.
1. Profile picture and header picture.
Here is the easiest way. A unique profile picture and header that will attract the attention of visitors to your profile.
In addition, your profile will definitely be more reliable, because someone had to work hard to make it look like this.
You need to know that there are plenty of spammy accounts on Twitter that usually don’t care about things like your profile picture or headline.
Therefore, leaving these spaces empty may present your profile in a bad light, and potential recipients will reject it because it may appear to be false.
2. Always remember about hashtags.
In short: they will help you reach many people who are following the hashtag for some reason.
If you write your post in a timely manner, which will contain e.g. an infographic, then many users will find it valuable.
Therefore, they will come to the conclusion that it is worth following your profile and receiving notifications on a regular basis about new entries.
3. Share your opinion and ask others.
If you want to add tweets just for routine, unfortunately – in most cases – this is pointless.
Always try to add tweets that contribute something. This could be your opinion on some industry news, a question for another Twitter user etc.
You will immediately notice that this form is easier to engage in conversation and discussion. What’s more, your tweet can become very popular, and this will definitely help you increase the number of followers on Twitter.
If you add a tweet with the title of your post, it will be lost among many the same and users will quickly forget about it.
4. Unique and valuable account description.
For many undecided Twitter users, your short biography can be a key factor in whether to add this account to your followers or not.
A way to write a good account description?
Write what you do, what industry you move in, what interests and hobbies you have (of course, if it is a personal profile; if it is a company profile, you can share the company’s mission). It is worth noting that you can also place a hashtag here.
Don’t forget to add a link to your website and information about where you are from.
As with almost every social network, regularity is a must.
You must periodically post to Twitter. This helps increase follower engagement. If you do this only once in a while, then notification of a new post is unlikely to convince anyone to much interest.
It’s good practice to add 3-5 tweets in a few hours breaks.
Avoid ordinary, gross spamming. Tweet every few minutes is a simple way to lose followers.
If you want to reply to many users at once, just mention them in the content of your tweet. Even if you didn’t have that intention, it will prevent spamming.
6. Add valuable accounts to your watchlist.
How to increase the number of followers on Twitter? Just start following other accounts in the same niche. Each such account will get a notification and in most cases will check who started to follow and maybe will repay the same.
It is also a good way to keep abreast of what is happening, e.g. in your business, because you know what your competition or other people from the niche are tweeting about.
Remember to follow only valuable accounts, because any Twitter user can view your watchlist. Artificially adding whoever will be, will be considered by users as a lack of credibility, and you do not want it.
That’s why it’s always worth checking who’s watching you. If it is a different company or a person from the same niche as you, then you can safely repay the same.
Being on Twitter is a good strategy to gain valuable traffic and build your individual image.
Twitter can change your perception of an amateur from a professional. All you have to do is regularly add thoughtful content and actively participate in many discussions.
If you manage to get a large number of followers, it will turn out that Twitter will be a great place to promote the brand, which will certainly translate into a higher conversion rate and sales for online stores as well as ordinary – local stores.